Recently, Harley-Davidson provided an update on its Rewire strategy, including a statement to release the Pan America 1250 adventure tourer in 2021. Harley-Davidson did not, however, provide any commitments for Harley-Davidson Bronx, leaving the fate of the streetfighter unclear.
We’re starting to see a clear picture now, as Harley-Davidson has removed all mention of the Bronx from its website. The future vehicles page, which until recently included the Bronx alongside the Pan America and their fellow liquid-cooled Revolution Max-engined “High Power Custom”, plus Harley-Davidson’s ebicycles and lightweight electric concepts, is now short one streetfighter.
The page that once hosted details about the Bronx is no longer available. According to the Internet Archive’s Wayback Machine, the Bronx page was available as recently as Aug. 2 but was taken offline some time that week. The Bronx has even disappeared from Harley-Davidson’s press site.
We figured something was up during Harley-Davidson’s second quarter presentation when Chief Executive Officer Jochen Zeitz answered vaguely when directly asked about the Bronx.
“I think that at this time, adventure-touring will be the focus going into next year,” Zeitz said in response. “Other product line related decisions, we will be revealing in real time, so it’s not something we can or want to talk about at this time.”
Company’s statement says“Harley-Davidson’s immediate new product focus in 2021 will be on the launch of Pan America, our first Adventure Touring motorcycle. In order to ensure an outstanding launch for Pan America, we will not be launching the Bronx streetfighter motorcycle next year.”
We already expected the Bronx to be delayed, and this reply reinforces that. What it doesn’t do is confirm whether the streetfighter will be launched at all. If the Bronx was simply being delayed, there’d be no reason to remove all mentions of it from Harley-Davidson’s website. A simple edit from “coming in 2021” to “coming soon” would suffice. That suggests two possibilities: either the Bronx is being completely redone, or it’s being cancelled.
We believe the latter. Unless Harley Davidson has a change of heart, the only place we’re likely to see the Bronx again is in the Harley-Davidson Museum alongside the Project Nova V-4. So, where does that leave The Bronx now?
The Pan America is still in Harley’s plans, still listed on the company’s website as “coming for 2021”. The 1250cc “future Custom model” remains “planned for 2021”, but the feet-forward cruiser is no replacement for those wanting the Bronx’s sportier riding position. The potential saving grace is knowing the Revolution Max platform is modular and Harley-Davidson has been working on cafe racer and flat tracker variants. That’s assuming, of course, that the Custom and its variants are still in Harley-Davidson’s plans.
We may find out soon this year, when Harley-Davidson announces its new Hardwire plan.